The holiday season is known for many things, the least of which may be that it’s a great season to sell a home. Granted, the holidays aren’t exactly the most convenient time to move, but according to the statistics over the past year in Lancaster County, percentage-wise November and December rank as the 2nd and 3rd BEST months to list a home (only behind August).
- There is Less competition. The holiday market is less competitive for sellers since many people tend to wait until the spring to list. The fewer number of comparable homes for sale, the greater the probability that a buyer will look at your home.
- Serious buyers are out there! Shoppers during the holidays are motivated. They are looking in winter because they need to move, not because they are simply “window shopping” as buyers often do in the spring months. Also, companies often transfer employees or hire new ones early in the year, creating opportunities for winter sellers from very motivated purchasers.
- Fewer Showings. Yes, there are fewer buyers during the holidays but the buyers out there are usually very serious about making an offer. The showings you do have during this time of year are typically with buyers who will buy SOON.
- Staging For the Holiday Season. Homes that are dressed up for the holidays are warm & inviting to potential buyers. Simple seasonal staging or having an aroma in the air that is relative to the time of year can go a long way with some potential buyers.
- Mortgage Rates Are Low. If you’ve read about real estate in the past year, you know that mortgage rates are still very low. You also probably read that there is an expectation that the rates will increase by spring. Buyers are aware of this too and many may try to purchase before the potential spring interest rate increase.
- Quicker Transactions! During this time of year there are fewer real estate transactions than there will be in the spring. The fewer number of transactions means the mortgage lenders have less loans to process, title companies have less closings to do, and home inspectors have fewer inspections to do so you can potentially get to the settlement table sooner.